Canadian Strategic Partnership Targets UK Holidaymakers
UK holidaymakers have become a prime target for Canadian tourist chiefs eager to see more Brits visit their shores.
Ottawa Tourism, the organisation charged with promoting travel to Canada’s capital region, has formed a strategic partnership with its neighbour, Outaouais Tourism, the body that promotes the Outaouais region in western Quebec, as a tourism destination.
The two tourist boards have worked closely for a number of years but have now decided to conduct joint sales initiatives in Europe via meetings with key journalists, tour operators and with representation at major events.
On April 24th a joint mission takes place in London with senior members from both tourist organisations meeting leading Canada sellers and travel media in the UK.
The UK is Canada’s number one overseas source market and both organisations are committed to working with the British travel trade and media to grow visitor numbers to the region.
Michael Crockatt, President and CEO of Ottawa Tourism said, “It is really inspiring to see how the collaboration between Ottawa Tourism and Outaouais Tourism is progressing and is leading to tangible initiatives that allow us to portray Canada’s capital region as a place without borders.”
Geneviève Dumas, Chair of the Outaouais Tourism board of directors, noted, “We are proud of this partnership with Ottawa Tourism and look forward to the opportunities that will come from working so closely together.”
Ottawa Tourism provides destination development and marketing, strategic direction, and leadership in cooperation with members and partners to service the travel media and attract visitors, tours and conventions to Ottawa and Canada’s capital region. Its vision is to offer the complete capital experience, tell the story of Canada and get people talking.
Outaouais Tourism is a private, not-for-profit organisation created by and for the tourism industry over 35 years ago.
Canadian Strategic Partnership Targets UK Holidaymakers, 8th April 2018, 18:16 PM