Family Of Jewellers
In 2001, Brian Ross opened a traditional jewellery shop in Craven Court specialising in Sterling Silver Jewellery. 17 years on, the shop now offers a full working jewellers service as well as a beautifully curated range of Vintage and Antique Gold Jewellery.
The Silver Box is a local favourite with a huge repertoire of loyal customers.
Brian's daughter Charlotte was a new addition to the shop in 2017 and has been busy creating an online platform to bring the shop into the 21st century.
Charlotte launched 'So Belle Jewellery' in June this year which offers a selection of quality sterling silver jewellery with the view to add the Vintage and Antique Gold soon.
"We wanted to offer an affordable and contemporary selection of jewellery, free postage and gift packaging. I also wanted to be able to mirror the ethos that we have in the shop. Good old Yorkshire customer service".
"I am mainly using social media platforms such as Instagram and Facebook to showcase the new website and products. I have weekly Jewellery Vlogs talking about current trends, gift ideas and my favourite pieces.
"So far I am getting a great response and find bringing my personality to the brand really enables online customers to have a more personal shopping experience, like they would if they visited the shop".
The website is slightly different to the shop with a fresh look and re-brand. Charlotte felt that in order to house the Vintage and Antique Gold the website needed to have a different name.
"I felt that for those who didn't know the shop, 'The Silver Box' may be misleading for selling Gold jewellery. 'So Belle Jewellery' is named after my daughter Annabelle and I thought it was perfect with also meaning beautiful. So Beautiful, So Belle".
"I decided I wanted to start working alongside my father after having my daughter Annabelle. I felt it was time to concentrate on something that I was truly passionate about as well as being able to work flexibly around my daughter.
"Before starting a family and So Belle, I had spent some years abroad working on luxury super yachts as a stewardess. My working day now is very different, but I love it all the same" she adds.
The shop is now getting ready for its 18th Christmas which is certainly a busy time of year for the father and daughter team.
The Silver Box
Family Of Jewellers, 1st September 2018, 11:30 AM