Huddersfield Town’s Rise To The Premier League Could Boost The Local Economy By £27 Million
Mohammed Bhana, Huddersfield Town Football Ambassador
Huddersfield Town’s rise to the Premier League has had a very positive impact on the local community not least bringing a huge economic benefit.
There are likely to be many studies in the coming months on the impact of Town's promotion to the local economy. However, I have done some calculations of my own.
I have analysed the economic impact on Huddersfield and the wider city region, by assessing different levels of expenditure and assessing celebratory events connected to the club’s rise to the Premier League, using bits of data from the Office of National Statistics, The AA, Admiral, Confused.com, the Go Euro Football Price Index and One football.
An estimated 100,000 people attended the victory parade in May 2017, with car parks, bus and train routes operating at full capacity.
Assuming a modest estimate of £20 spent per person attending the Huddersfield Town Victory Parade, the parade injected an immediate £2m into the local economy.
According to a report commissioned by the GoEuro Football Price Index and One football, the average away fan spends an average of £216 in the UK to see an away match.
Therefore, if 4,000 away fans visit the John Smith’s Stadium for every Premier League match, 19 in total, and spend just £216, this would amount to a £864,000 per game and a boost of £16.5 million per season to the local economy.
Furthermore, according to the AA, Confused.com and Admiral, a Town fan will drive a total of 5,677 miles to watch all the away games and spend £570 on tickets and £598 on petrol, £1,168 in total.
Should 4,000 Town fans make the journey to all away games, this could translate to under £5m in total with £2.3m in petrol sales alone.
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It comes as no surprise that Huddersfield’s participation in the Premier League has been a major boost to the club and the local economy. The Premier League is the Holy Grail in terms of prestige on the field.
But given the global appeal of the league it has also put Huddersfield on the world map. The economic benefits will continue to grow every year Town are competing in the best league in the world.
What this season can do is really provide a base for this market town's prosperity. However, I am not an economic expert, so this article should not be used as a definitive calculation.
Huddersfield Town’s Rise To The Premier League Could Boost The Local Economy By £27 Million, 27th February 2018, 12:05 PM