Pack It In !
Tech-savvy millennials prefer taking their gadgetry on holiday in contrast to baby boomers who’d rather sit down with a good old Yorkshire cuppa and take in the scenery!
That’s according to a recent survey of 1,000 adults carried out by Teletext Holidays.
‘Pack Your Perfect Holiday’ – Teletext’s newly launched multi-channel campaign – has identified the components that guarantee holiday perfection for both millennials (18-34) and baby boomers (55+).
They asked people what they pack and what they would pack if they had extra room in their suitcase.
A massive 94% of millennials opted for at least one gadget; a smartphone being the most popular item followed by a tablet, kindle and music player. In contrast, nearly a quarter of their older counterparts said they’d happily disconnect and go gadget-free in favour of enjoying their surroundings.
And English Breakfast Tea was identified as the one item baby boomers had to take on holiday (22%), closely followed by slippers at 14%. By contrast, millennials considered a hair dryer to be a home comfort (22%) they couldn’t travel without!
When asked which ultimate home ‘comfort’ they would pack if they had extra room in their suitcases, 20% of baby boomers said their own pillow while a quarter of millennials revealed they would miss their beloved pets more. 20% said ‘more shoes’.
The over 55s also had a distinct preference for ‘new cultures’ admitting that they felt no pining for good old Blighty, whilst so-called ‘youngsters’ spent more time thinking of home and missing both British TV and internet access!
Pack It In !, 26th January 2018, 20:37 PM