Polestar To Develop Electrified Performance Brand For Volvo
Andy Harris, Motoring and Property Editor
Volvo Cars, the premium car maker, has announced that Polestar, its performance car arm, is to become a new separately-branded electrified global high performance car company, marking the latest stage in Volvo's ongoing transformation.
In order to drive the development of the brand, Volvo Cars also announced today that Thomas Ingenlath, Senior Vice President Design at Volvo, will assume the position of Chief Executive Officer at Polestar. Mr Ingenlath has been the inspiration behind Volvo's award winning design renaissance in recent years.
"Thomas heading up the Polestar organisation shows our commitment to establishing a truly differentiated stand-alone brand within the Volvo Car Group," said Hĺkan Samuelsson, president and chief executive of Volvo Cars.
Mr Ingenlath will be joined at Polestar by Jonathan Goodman, who will become Chief Operating Officer. Mr Goodman moves from his position as Senior Vice President Corporate Communication at Volvo Cars.
"With 25 years of commercial experience in the automotive industry, Jonathan is ideally placed to provide operational experience alongside Thomas's vision, building on the experienced management team that will drive the Polestar brand forwards" said Mr Samuelsson.
"Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world's most demanding, progressive drivers in all market segments."
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Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo. These synergies will allow it to design, develop and build world beating electrified high performance cars.
Mr Ingenlath said:
"I am really excited to take up the challenge of establishing this exciting brand, developing a fabulous portfolio of bespoke products and channelling the passion we have throughout the Polestar team. The next chapter in Polestar's history is just beginning."
Polestar will make further announcements about its products, industrialisation and commercial plans in the autumn.
Polestar To Develop Electrified Performance Brand For Volvo, 3rd July 2017, 6:54 AM