Seat Arona – UK Launch Details
Andy Harris, Motoring and Property Editor
SEAT’s eagerly awaited new Arona is now on sale, priced from £16,555.
The fourth new model from the Barcelona-based brand in just 18 months is its first foray into the crucial compact crossover class, and it also ushers in an innovative new approach to simplifying customer choice for easier car buying.
The new Arona, named after a town on the sun-kissed island of Tenerife, is the baby brother to the Ateca SUV and will be looking to replicate the huge success which its larger sibling has had in its own class in recent months.
The SEAT Arona is the first compact crossover in the Volkswagen Group to use the state-of-the-art vehicle platform, MQB A0, the same as the new Ibiza, majoring on stylish design, flexible practicality, top-draw quality and technology.
The Arona is being offered in six trims, each equipped with features today’s customers want and which will help the vehicle retain its value.
The grades dovetail with other SEAT models, with SE, FR and XCELLENCE, but, with each level expanded into additional versions that add in more equipment: SE Technology, FR Sport and XCELLENCE Lux. And for those who want to reap the rewards of being some of the first Arona owners, the SE and XCELLENCE First Edition models come even better equipped for a limited period.
The SE grade may be “step one” in the new Arona range, but it’s several rungs up the specification ladder compared to many entry-level models, including metallic paint as standard, usually a £500-plus extra with its competition.
The exterior features include 17-inch alloy wheels, bi-colour roof, black roof rails, chrome front grille, power-adjustable door mirrors, LED daytime running lights and tail lights, front cornering fog lights and automatic headlights.
Inside, there’s air conditioning, height-adjustable front seats, split-folding rear seat, handy double boot floor, electric windows front and rear, chrome detailing and leather trim for the gear knob and handbrake. SEAT’s Media System Colour provides a five-inch touchscreen, six-speaker audio with FM/AM/DAB radio, Bluetooth and aux-in/USB connections.
At launch, the new Arona will be available with a choice of five powertrains, all featuring direct injection, turbocharging and an automatic stop-start function.
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The more powerful version of this three-cylinder unit will also be offered with DSG automatic transmission.
FR and FR Sport models will live up to their dynamic looks with exclusive use of the 1.5 TSI 150 EVO engine, which makes adept use of automatic cylinder de-activation.
The new Arona will also feature a 1.6 TDI engine, with 95 or 115 PS – the former optionally available with DSG.
The new Arona offers a bright spectrum of colours (including Desire Red and Mystery Blue) and the chance for customers to make their car stand out with up to 30 different combinations, matching or contrasting the finish for the lower body and roof and pillars.
Three roof colour choices are available – black, grey and orange.
Seat Arona – UK Launch Details, 16th January 2018, 11:58 AM