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The Yorkshire Times Seasonal Spotlight - Charlie Herke
Katie Mallinson, Features Writer
We grab 60 seconds with Charlie Herke, studio director at Splitpixel Creative, in this exclusive seasonal spotlight for The Yorkshire Times.

Charlie Herke
What was your primary business objective at the start of the year?

We had three main objectives for the year – the first was to move premises as we had completely outgrown our old office.

The second was to successfully deliver a large-scale web project for our long-term client Sodexo – we had done lots with them in the past, but the re-brand and redevelopment of their entire digital presence was bigger than anything else we have ever worked on.

And finally, we had recently started a profit-sharing scheme for all of our employees, so we wanted to make sure that everyone had something to show for their efforts throughout the year!

Looking back on 2017, what have been the 3 biggest highlights for Splitpixel Creative?

Well, we're happy to say we met our three objectives above!

The office move went well and we are now nicely settled into a lovely new space in a converted mill in Huddersfield.

The Sodexo project was delivered on time, within budget, and saw us push the knowledge and capabilities of the team in some exciting new directions as the project grew and evolved.

Finally, it’s been a fantastic year and we’re sure the team will reap some nice rewards!

What has been the most difficult challenge for your business?

Managing the growth of Splitpixel, which has been extremely rapid over the past couple of years.

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The company was started in 2008 by myself and my business partner Greg, and we've always been a relatively small team. But in 2017 we grew quite visibly, started working on some much bigger projects, and truly developed the way we work. It's been a big year, and keeping on top of it has meant we've had to evolve – which is always a challenge.

Name another Yorkshire firm that you think has had a great year…

Our technical textiles client Arville – a Yorkshire-based manufacturing firm who have grown significantly and invested a great deal in plant, people and innovation.

And one to watch in 2018?

We recently worked with an exhibition company called Flaunt – they're a new division of Equinox in Leeds, targeted at supporting smaller businesses. Enquiries were flooding in even as we were building their website, so we're confident they are going to have an amazing 2018.

What’s Splitpixel’s key goal for next year?

To keep up this momentum!

We want to continue pushing ourselves, and winning the larger briefs that allow us to stretch our creative capabilities in different ways. We're also putting a much bigger focus on training and development for the whole team.

Anything you will do differently?

Staying on top of change is always difficult, so we're recruiting in sales and project management to help those areas of the business run a bit more smoothly – there have been times in the past when Greg and I have been stretched a little thinner than we'd like!

How do you think the regional business climate will fare?

There's still a lot of uncertainty as a result of the current political climate, but I’m confident that Yorkshire will continue to soldier on!

We work with businesses all over the UK, but we still love working with our local clients – there's a real community feel, plus you find many shared connections between companies.

So we're optimistic.

How will your team be celebrating Christmas before the break?

No idea!

One of the team gets to plan the Christmas party each year, and this time it's the turn of our designer Rob – he's been incredibly tight-lipped. It's all very mysterious.

Describe Christmas at your house, in three words.

Whirlwind of chaos!

The Yorkshire Times Seasonal Spotlight - Charlie Herke, 21st November 2017, 11:01 AM