View From The Huddersfield Town Ambassador
Mohammed Bhana, Huddersfield Town Football Ambassador
My name is Mohammed Bhana, Huddersfield Town appointed me as a Club Ambassador in January 2017.
My main job, is working for Afzal Kahn, the founder and creative director of the automotive design house Kahn Design (www.kahndesign.com) as a PR director.
I work at a hundred miles per hour, yet I take a great deal of pride in the fact that I subscribe to my own opinion of what public relations is all about: ‘The best form of PR is to always tell the truth,’ and I receive great coverage from international media because of the truthful narrative that I advocate.
However, I am not a PR director at home; I am a dad to two amazing boys, Adam and Ismaeel. My wife Tam is also my best friend and I love my parents so much, I bought a house opposite them.
When Adam asked me to take him to watch Huddersfield in 2016, I wasn’t sure.
I was once commissioned by Liverpool FC to look at their international fan base and helped them secure a sponsorship deal with Standard Chartered Bank, so I had an affinity to the reds.
However, ensuring Adam was doing well at school was of paramount importance, so we agreed on a list of targets, which he met.
I said I would take him if he learned his times-tables, which he did – all the way to 12. That’s how much he wanted to go and experience a match.
Therefore, I had to honour our agreement and took him to the John Smith’s stadium.
To my amazement, I came to the conclusion that Huddersfield Town is a club with a soul, devoid of the paraphernalia and excess that is often associated with football.
A few weeks later, I met with Sean Jarvis, the club’s respected commercial director, who offered me an ambassadorial role at the club, which I duly accepted. It has been a surreal experience thus far. Adam recently returned a £5 note he found at the John Smiths Stadium and the story somehow went viral, the club went global!
Adam was rewarded by getting a chance to meet a hero of his, Aaron Mooy. As the great scholar and poet Rumi once said: “Yesterday, I was clever, and I tried to change the world. Today I am wise, and I try to change myself.”
Thank God Huddersfield Town have helped me put these words into practice by valuing my family time and teaching my son a very valuable lesson in life.
Furthermore, I was invited to the Boardroom along with Mr. Kahn, to Huddersfield’s home game against Chelsea. The fans were great throughout the game despite the loss to Chelsea, but there was one genuine fan who was really hurting throughout and that man was club Chairman, Dean Hoyle himself.
Dean was gracious in defeat, what struck me however, was his attitude after the match when he received a little gift from my family.
According to my culture and beliefs - the giving of gifts strengthens a bond of affection and is a way of expressing thanks.
Upon receiving the present, the man himself graciously thanked my family too for the small gift.
What he said next though, was befitting of a king, it was something totally unexpected and something that myself and my family did not anticipate, a very kind and sincere gesture by the man himself.
As Club Ambassador, I have to say, Commercial Director, Sean Jarvis and his team have also played a massive role in helping the club get to the Premier League.
I’ve worked with the best, people like Afzal Kahn, brands such as Aston Martin, Zabdra Rhodes and key people at Liverpool F.C.
However, Sean Jarvis is a different kettle of fish, I was speaking with the editor at BBC Radio Leeds a while, and we both agreed on one point, that Sean and his Media man, David Sykes behave like true gentlemen.
In the words of my wife, Huddersfield Town is all about being one family, and I hope over the coming weeks and months ahead, The Yorkshire Times readers will enjoy reading my column on all things Huddersfield Town.
Mohammed Bhana is one of Huddersfield Town’s Club Ambassadors.
View From The Huddersfield Town Ambassador, 18th December 2017, 13:55 PM