Yorkshire Times
Weekend Edition
Phil Hopkins
Group Travel Editor & Theatre Correspondent
12:00 AM 21st June 2024

Airline Introduces Dementia-friendly Inflight Films

Virgin Atlantic and the Women Over 50 Film Festival (WOFFF) join forces this summer to create a more inclusive experience for passengers living with dementia and their families or carers.

Starting this month, a selection of short films from WOFFF filmmakers will be available as part of the inflight entertainment offer, Vera.

The films have been specifically chosen, with input from UK charity Carers UK, to provide a relaxing experience for travellers living with dementia.

Nuala O’Sullivan, founder of WOFFF, who has worked with filmmakers to provide the short films, said, “We’re absolutely delighted to collaborate with Virgin Atlantic to improve the inflight experience for those living with dementia.

"There are 944,000 people living with dementia in the UK and 55 million worldwide. It’s important that they aren’t excluded from participating in everyday life, pursuing hobbies or experiencing travel.

"By expanding their inflight entertainment to include specific films for people living with dementia, VirginAtlantic is making the magic of cinema accessible to so many more people.”

The films selected are gentle and engaging, using music and movement to convey the plotline, and they rely much less on dialogue than audiences might typically be used to.

WOFFF, known for celebrating the work of older women in the film industry with an annual film festival, also screens short films in care homes around the UK and has worked with Carers UK to develop the programme for Virgin Atlantic.