BA Announces Multi-million Pound Investment In Cabin Crew Technology
Hi-tech Investment - British Airways
British Airways is issuing 15,000 cabin crew with iPhone XRs to help create a more personalised service for passengers.
It is all part of its £6.5bn customer focussed investment initiative and aims to improve services for its more than 45 million customers each year.
The announcement follows successful trials of iPads among senior cabin crew.
The new phones will be loaded with a selection of apps to help crew offer customers instant additional assistance during their journey. Cabin crew will be able to:
Provide flight and airport information
Confirm requests for airport assistance
Confirm details of new bookings when onward flights are delayed or cancelled
Book special meals
Amend personal preferences
They will also have access to each customer’s preferences at their fingertips, enabling them to personalise every interaction.
Karen Slinger, British Airways’ Head of Inflight Customer Experience, said: “Our customers spend up to 14 hours…..this investment is about further empowering our crew and providing them with everything they need to deliver the very best service to our customers while in the air.”
British Airways is investing £6.5 billion to improve its customer experience over the next five years, including the installation of high-speed, industry-leading WiFi across the fleet, which will help cabin crew access the latest information for customers on their devices whilst in flight.