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2:00 AM 2nd July 2022
lifestyle

Brewery Takes On A British Classic To Help Launch Ultimate Beer Garden Pint

 

Black Sheep Brewery has announced the launch of a brand-new cask beer, Inspirer, available for a limited time only in pubs from July 4th.

At 4.3%, Inspirer is Black Sheep’s take on the classic British pale ale, sourced from the best UK ingredients and blended with Yorkshire brewing techniques to create a refreshing and easy-drinking pint.

With Inspirer, expect a premium pale ale that blends a subtle grassy aroma and a refreshing citrus bite with a light bready base, offering a perfectly balanced and easy drinking pint. The blend of fragrant British hops including Whitbread Golding Variety offer a clean, bitter finish making Inspirer the ideal choice for any beer garden.

Jonny Kirkham, Head of Sales and Marketing commented: “Summer has finally arrived and the latest addition to our cask beer range could not have come at a better time! A delicious pale ale, Inspirer makes the perfect pint for any beer lover to enjoy in the July sunshine.”

“This year marks a big milestone for the brewery as we celebrate our 30th birthday. Black Sheep Brewery was built to serve up quintessential British cask beers, therefore it only felt right to take on the classic premium pale ale in 2022, 30 years since our founding and just in time for what could be the warmest summer on record.”


Inspirer is the sixth beer to be launched as part of Black Sheep’s 2022 Seasonal Cask Beer Range, its biggest seasonal calendar yet. It follows on from recent releases such as Velo, a sweet and subtly spicy blend of citrus and coriander, and Adventurer, the brewery’s first ever West Coast IPA in cask.

To further its support of the cask beer category and debunk some of the misconceptions surrounding this style of beer, Black Sheep launched its Drink Cask Beer campaign earlier this year, working with local creatives to raise the profile of cask amongst trade and consumers. Most recently, the brewery has teamed up with comedian Maisie Adam to humorously tackle the critics of cask beer, in the style of a ‘mean tweets’ video.

Jonny continued: “Cask beer is a drink that everyone of all backgrounds and cultures can enjoy and should enjoy!

“For those who have not yet delved into the world of cask, our campaign is a great way to get to know more about the industry, and to hopefully move past some of the myths and misconceptions. At Black Sheep we can’t get enough of cask beer, and we encourage others to simply try a pint and fall in love with it too.”



Black Sheep’s Inspirer will be available in cask ale pubs nationwide from the July 4th.