Croda, the global specialty chemicals group headquartered in Snaith, East Yorkshire, has released new performance data for KeraBio™ K31, a novel ingredient for hair repair. The data supports the product's use as an advanced, bio-based alternative to traditional animal-derived keratin.

Powered by biotechnology, the ingredient is designed to strengthen and repair hair at a molecular level, offering formulators a new solution for the professional salon market and wider hair care sector.

Croda’s Beauty division is positioning KeraBio™ K31 as a high-performance, sustainable innovation, aligning with growing industry demand for ethically sourced and highly effective ingredients.

Stephanie Neplaz, Head of Hair Category at Croda Beauty, commented: "KeraBio K31 continues to redefine what’s possible in hair repair. Its remarkable potency enables formulators to develop products that deliver superior results while using less active ingredients. It sets a new benchmark in biomimetic bond building technology and delivers a step-change in what we can now offer our customers to elevate hair health and sustainability."