Digital Agency Kagool Acquires Digital Experience Agency Delete As Part Of It’s Growth Strategy To

Digital agency Kagool, one of the UK’s only independent Sitecore Platinum Partners, today announces its acquisition of Delete, a multi-award-winning digital experience agency. This is as part of Kagool’s growth strategy to become the leader in marketing technology and digital experience.

Kagool is combining its strong engineering and technical heritage with Delete’s strategy, creative and UX expertise in a deal that will strengthen both agencies’ offers while laying the foundations for scale and focused specialisms. The acquisition will grow Kagool’s experience design and performance marketing capabilities whilst also adding consultancy as a key service to underpin clients’ digital strategies and platform solutions.

The deal gives the joint group a headcount of over 160 people working across multiple offices, including London, Leeds, Manchester and Cardiff. CEO Dan Berry will lead the overall group, while Tom Dougherty and Andy Ferries will lead the Delete and Kagool teams respectively as MD. Both brands will operate together seamlessly to provide their clients the very best in strategy, design and experience technology.

This acquisition is the first of many planned by Kagool, which has a dynamic growth strategy backed by a recent £6 million investment by BGF. It's growth is intended to give clients scale and specialisms across a range of services and digital experience platforms, whilst continuing to put first the transparency and customer intimacy often associated with smaller, more traditional independent agencies.

Dan Berry, CEO of Kagool, said: “I'm absolutely thrilled to have completed the acquisition of Delete and to welcome them to the team. The coming together of these two great companies will give our clients and prospects the very best in innovation, experience design and technical capability second to none. I'm also passionate about maintaining our customer focus and by acquiring Delete we are providing a market-leading offer for our clients' ever-evolving CX and DXP needs. It also gives us the best possible platform, people and partnerships as the foundation of our exciting growth plans.”

Mark Walton, Founder of Delete, said: “Delete has provided for me what I can only describe as an amazing and highly rewarding journey. I will always be grateful to the loyal individuals and their incredible talent that have made this great adventure possible. There comes a time as a leader where you must decide on what is right for the business commercially and what the future should look like for the people that define why the business exists. It is not an easy responsibility to have."

Tom Dougherty, MD at Delete said: “This moment represents a key milestone in Delete’s evolution. For the last twenty years we have built and run an agency that has always, at its core, had an unwavering focus on delivering first-class digital products and services to our clients. To become part of an agency group that shares that philosophy and enables the growth of our joint capability is an exciting prospect for all. For many years Kagool has been an agency we have admired in the market for it's leading technical offer, so to now have the chance to fuse that with Delete’s CX, Experience Design and Marketing services ensures we are primed and ready to kick-on into our next exciting era. I'm personally very much looking forward to leading Delete alongside our new team at Kagool. Watch this space!”