Yorkshire Times
Voice of the North
9:00 AM 14th June 2020

Drive The Via Emilia From Home – The Italian Way!

The Italian region of Emilia Romagna has put its ‘Motor Valley’ museums and its iconic Via Emilia online for everyone to enjoy until such time as travelling outside the UK becomes more normal again.

From the Lamborghini and Ducati museums to the ancient Roman road’s must-see sights, everyone can now explore the best of the region from the comfort of their their homes.

The passion for racing and motors runs through the veins in Emilia-Romagna. The northern Italian region is long regarded as the ‘Motor Valley’ due to its important contribution to Italy’s motor industry and for being home to celebrated names such as Ferrari, Maserati, Lamborghini and Ducati.

Aimed at inspiring future travel to the region, Motor Valley’s motor museums have ‘opened’ online and offer free virtual tours so that everyone can enjoy theregion’s rich motor heritage:

Enzo Ferrari Museum in Modena – reopened its doors to visitors on 18 May as part of Italy’s emergence from lockdown. Brits can get a preview through a virtual tour:

Ducati Museum in Borgo Panigale, Bologna – virtual tour:

The Lamborghini Museum MUDETEC in Sant’Agata, Bologna - virtual tour:

A road trip along the Via Emilia is one of the best ways to visit and make the most of the region when it is safe to do so – especially as the Via Emilia is described as a ‘road less travelled’ linking lesser-known Italian destinations.

For further information on the region of Emilia Romagna, visit