Flying Start For Kids With Onboard Language Learning
Airline easyJet has launched a new in-flight learning initiative to encourage children to pick up a new language this summer whilst at 35,000ft!
The new partnership with children’s book series Mizzi Mozzi, offers a selection of free digital books onboard. Available across easyJet’s entire network, young passengers can choose from a collection of interactive stories that encourage them to discover foreign languages, including French, Spanish, Italian, German, Portuguese, Greek and English.
The campaign follows new research which reveals eight in 10 (82%) British parents are concerned their children have missed out on exposure to new cultures, experiences and languages as a result of foreign travel restrictions being in place for the past 18 months.
The research pinpoints that lack of exposure to foreign languages ranked highest on parents’ concerns as a whopping 90% of those surveyed believe being able speak a second language is vital to child development.
The new study by airline easyJet, which polled 2,000 parents with children under the age of 18, identified, however, that over half (53%) of parents believe learning languages can be too difficult for their children. To help parents and families address this gap, easyJet’s new in-flight learning initiative aims to make picking up a language easier with its onboard digital book selection this summer.
Johan Lundgren, easyJet CEO said: “Kids around Europe have missed out on so much in the past 18 months, including learning about different cultures and languages whilst visiting foreign places. That’s why we are delighted to be relaunching our Flybraries service onboard all our flights this summer to help kids learn languages whilst flying with us.
“We know travel has the power to inspire and provide rewarding and memorable experiences for children of all ages so we are thrilled to team up with Mizzi Mozzi and Nebra Sky to introduce new, interactive ways for our customers to spend their time onboard with us.”