Fourth Consecutive Year Of Growth For Leeds Marketing Agency

Leeds-based marketing agency The Marketing Optimist has announced a 30 percent rise in revenue for the year ended April 2020, despite being faced by the challenges of COVID-19 in the fourth quarter.

The firm reported a total revenue of £120K for FY 19/20 compared to 93K in FY 18/19, making it its fourth consecutive year of growth since founding in 2016.

Headcount also increased with the addition of social media strategist Sophie Fryett and two external freelancers, allowing the firm to offer increased website development and paid ad services.

Meanwhile, digital PR has been added to the agency’s services roster meaning it can continue to operate as a fully outsourced marketing department for its clients.

Richard Michie, director and creative head at The Marketing Optimist said: “It’s been a challenging time for all businesses in some ways this year due to the pandemic, but ever the optimists, the team and I continued to push forward and develop new ways to support our clients, and it paid off.

“We remained flexible throughout the pandemic which helped us to retain 95% of our existing client base and toward the end, we were lucky enough to add a bolster of new clients to our portfolio.

“I strongly believe our growth is the result of having a strong, dedicated team, an agile approach to business, and the support of our clients.”

Looking ahead to 2021, Richard added: “We have ambitious plans for the Marketing Optimist over the next year, expanding and building alongside our clients to offer the best possible service we can.

“Whilst we are all currently remote working, we are looking to adopt a hybrid way of working where we will meet at our new Leeds office several times a month to work together as a team, ensuring we continue to build on our culture as a straight talking, agile, Yorkshire marketing agency.

“It’s now easier to connect with the wider world as many adopt this model of working, so we are planning to increase our client base outside of Yorkshire.

“We hope to expand the team and offer new and innovative ideas and technology to help our clients grow and thrive through the tough times ahead.”