Harrogate Prepares To Promote Britain To The World

VisitBritain is gearing up to host its annual flagship travel trade event in Harrogate as it prepares to sell Britain to the world.

ExploreGB is next week heading to the Yorkshire spa town when hundreds of international travel buyers meet up with travel trade suppliers from destinations across the UK and Ireland.

More than 250 international travel buyers from 31 countries are set to do business with more than 320 tourism suppliers at ExploreGB, which runs from Wednesday 8 to Friday 10 May at the town’s Convention Centre.

Travel industry buyers and journalists from the UK’s largest and most valuable inbound visitor markets including Australia, France, Germany are expected to attend, along with delegates and officials from the US China, Brazil, Canada, the Gulf Cooperation Council markets and India.

VisitBritain Chief Executive Sally Balcombe said: “As we countdown to our flagship annual trade event we are delighted to be bringing international travel buyers to Harrogate and Yorkshire, a fantastic base from which to promote the quality of our tourism offer and visitor experiences. Delegates from across the world will be left in no doubt as to the great facilities and products on offer to tourists and businesses alike.

“ExploreGB is an extremely valuable business tool, giving travel suppliers and destinations the chance to get their products in front of hundreds of top global buyers, forge international business connections and ultimately inspire more visitors to book a trip to the UK.”

Thousands of business meetings will take place across the three day trade event. Buyers and international journalists will also get to experience tourism products and services first-hand with pre-and-post event educational trips to destinations across the UK.

Now in its fifth year, ExploreGB has previously been held in NewcastleGateshead, Brighton, Liverpool and Ascot.

Tourism is worth £127 billion to the UK economy, creating jobs and boosting economic growth across its nations and regions.