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Hannah Russell
Features Writer
1:08 PM 23rd January 2017

How To Write A Successful Blog

Hannah and Alfie
Hannah and Alfie
Today's post is all about writing and what it takes to build up a blog. This is a question I once asked myself when I was sat in my office.

I knew I wanted to write a blog about Alfie and start a sort of diary entry on him, but didn't know where to begin.

It sounds quite easy writing a blog, but what if you have nothing to say and just can't string a sentence together in your head? (This happens quite regularly to me).

Now just a couple of years on and having a following of over 30K I think I'm finally getting the hang of Little Alf's blog. Although there are always days when I'm just not sure what to put, but I'm pretty sure this happens to everyone.

First of all I think you have to be passionate about what you're writing about. I've been around horses for as long as I can remember and when Alf came along I just wanted to talk about him all the time, take photos of him and share with the world!

Since my computer memory was getting quite full I thought why not start a blog, so I did. I think because I am passionate about what I'm writing about this came across in my posts and people began to read and connect with us online from all over the world!

I think when you're also writing a blog you need to understand your audience.
I didn't understand my audience when I first began, I thought everyone would want to read about Alfie, but naturally they didn't.

If you don't have an interest in horses, books, animals or pets then you're probably not going to enjoy my blog.

You also have to captivate your audience in what you write, so you need to keep it fresh, interesting and add your own spin to your posts. This way people get familiar with your writing style and what to expect.

When you start to design the look of your blog you need to think about what you want your audience to see when they first click onto your website. With mine you see a huge photo of Little Alf and the books, so instantly you think books and horses!

Once you've outlined your blog on which topic you want to write about and have set a theme, then now is the time to write. This sounds easy but sometimes it's a struggle to put something together, so I recommend when this does happen leaving it and coming back to your blog later when you feel ready to write!

Funnily enough I only feel the urge to write when I'm usually out on a walk or sat with Alfie, so my phone is always full of notes!