Yorkshire Times
Voice of the North
9:00 AM 21st May 2020

Initiative To Boost Beleaguered Hotel Industry

Members of the Italian hospitality industry have launched a promotional campaign to help jump-start the leisure travel industry post Covid-19.

And in doing so, NHS workers are set to benefit from the ‘Buy One, Give One’ campaign which will ‘gift’ one free night for every two nights booked.

The initiative is being spearheaded by MMGY Global, the largest integrated marketing company specialising in the travel, tourism and hospitality industry, along with the Hospitality Sales & Marketing Association International (HSMAI).

The two organisations also have key support from Paragon 700 Boutique Hotel & Spa in Puglia, Italy and, between them, the aim is to generate immediate revenue for hotels once Euro lockdowns have ended and something resembling normality has returned. The campaign is also an opportunity to say ‘thank you’ to healthcare workers who have been working tirelessly on the Coronavirus front line.

The impact of the COVID-19 crisis has devastated the travel and hospitality industry, with countless hotels currently closed globally and hospitality employees out of work. According to data released by the Hotel & Lodging Association (AHLA), 70% of hotel employees have lost their jobs and eight in 10 hotel rooms are empty.

Available to buy on the Paragon Hotel’s website and at the ‘buy one get one gifted’ initiative runs until 30th June 2020

The ‘gifted’ stays will go to those working for healthcare organisations, including the American Nurses Association and New York-Presbyterian among others, with the ability for the healthcare professionals to redeem the nights at a later date and enjoy much-deserved time with their loved ones at the Paragon 700 Boutique Hotel & Spa.

Providing a truly Puglian experience just a 30-minute scenic drive from Brindisi Airport, the brand-new hotel offers an elegant escape in the heart of Puglia’s White City, Ostuni.

For more information or to book Paragon 700 Boutique Hotel & Spa’s Buy One, Give One offer, visit

To find out more about the overall Buy One, Give One program, please visit and follow on Facebook and Instagram.