Yorkshire Times
Weekend Edition
Andrew Palmer
Business Editor
9:30 AM 9th December 2020

IoD Young Directors Gets Off To Flying Start

Beata Olah introducing ioD Director-General Jon Geldart
Beata Olah introducing ioD Director-General Jon Geldart
IoD Director-General, Jon Geldart launched the North Yorkshire Young Directors Forum last week.

In welcoming the directors of tomorrow to the interactive virtual session he said organisations like the IoD were looking to the next generation of directors to drive entrepreneurial Britain into a new era.

“Creating better directors for a better world would make businesses more sustainable, thoughtful and help them and the economy thrive,” he said.

“I am delighted to see this group start up a conversation about what next and at the IoD we have all the resources to help you connect with like-minded people, regionally, nationally and internationally, develop your skills as directors and make a difference by influencing public policy that will help you do business.”

Beata Olah
Beata Olah
Young director Beata Olah, who leads the IoD group of future business leaders and entrepreneurs, said she was delighted that Jon had taken time out of his diary to welcome everyone, which showed his determination and enthusiasm in ensuring the voice of young directors are heard.

“We can play our part to help shape the direction of the IoD and to put our views directly to those in local and a national government,” Beata said.

Turning to entrepreneur and business leader Ben Barker, founder of Artemis Cold Coffee Brew, Olah discussed with him how he set his company up and how he had to adapt due to the Covid-19 pandemic.

“Our key differentiators for Artemis were in-house production, quality, values and innovative products. However, we needed a drastic change in direction as a result of an environmentally induced period of risk to survival,” Ben told the group of young directors.

“It’s about moving forward because if you’re not, you are falling behind.”

Ben then discussed the five things you need for to successfully pivot or ‘pivat’: passion, initiative, venture, agility and tenacity.

He concluded with a message to those gathered on the virtual platform. “I believe successful pivoting is the mainstay on the journey to be a true entrepreneur. My message is that by building a mindset, a team and an operation that can adapt be agile and innovate, you build to succeed.”

Greg Barton, managing director at Surfachem and IoD ambassador, said: “What a great start to the launch of this group. Commitment from the director-general and an engaging talk from Ben and excellent networking via the chat rooms. It’s great to build a connections across Yorkshire.”

To find more about the IoD North Yorkshire Young Directors Forum contact Helena Drake