Local Optometrists Are The Face Of A National Recruitment Campaign To Get Older People The Care They Need
Yorkshire locals, Jaclyn Fortune and Steve Clark, are hoping that their roles as stars of a new video recruitment campaign will attract more eye professionals to move into domiciliary care from the high street and give older people the care they need.
Jaclyn and Steve are optometrists with OutsideClinic, a provider of home eye care and hearing services and the videos show a day in their life at work in Yorkshire, where they see mostly patients over the age of 65, who are at-risk of conditions like macular degeneration, cataract and glaucoma.
Demand for OutsideClinic’s services amongst the over 65’s market has increased by 50%, which is not surprising when you consider that in Kirklees 17.8% of people fall into that age bracket.
With projections forecasting that people aged 65 and over will account for almost a quarter of the UK population by 2038, that demand is likely to increase further as older people who struggle to get to the high street require specialist care.
OutsideClinic is aiming to expand its 300-strong team by 25% by recruiting a further 75 people into a variety of roles, including 48 optometrists and 12 audiologists and Jaclyn thinks that eye professionals in Yorkshire would be surprised by what a fulfilling role she has and just how good mobile optometry equipment is now.
“I’m so flattered to have been selected to feature in this national campaign to attract more optometrists to consider a career in domiciliary and hope that my fellow eye care professionals here in Yorkshire will watch the video and give it some consideration.
“I became an optometrist to make a difference to people’s lives and have found that working in domiciliary enables me to do that in a way that a regular high street optician job didn’t.
“The people we see are so grateful for our support and our technology is now as good as any high street opticians. It’s a privilege to see people in their homes and doing so gives me insight into how everyday things like lighting and positioning of furniture contributes to how well they can see, so I can make even more of a difference.
“I can also work flexibly, enabling me to spend more time with my family. I wholeheartedly recommend the role and know, with the UK’s ageing population, that we need more people to join us if we are to enable people to maintain a good quality of life as they age, as eyesight is just so crucial to that.”
Hearing services are a rapidly growing area for domiciliary care provider, OutsideClinic too, and the business is planning on recruiting a further 12 audiologists to add to its 30-strong team operating across the UK. The company is also planning to grow its support teams, in order to ensure the company is best placed to meet growing demand from patients for its services.
Commenting on the recent growth and recruitment drive, OutsideClinic’s managing director, Richard Gibson, said:
“Demand for our industry-leading services has never been greater, with our talented team delivering clinically excellent eye care and hearing services in the homes of the hundreds of thousands of people who most need us.
“With the over-65 population set to grow significantly, we anticipate demand for our domiciliary services will increase substantially in the coming years and it’s vital we’re able to meet this demand while continuing to deliver the gold standard eye and hearing care that our patients have come to expect from us.
“The next 12 months will see us strengthen every area of our team, with a particular focus on growing our optometry team as part of our mission to ensure that excellent eye care is available to everyone from the comfort of their own home.
"We promise industry leading technology, unrivalled flexibility and the time and support needed to provide a service that makes a genuine difference to people’s lives.
"We’re excited about our next chapter and we have new roles right across the country, including in the Yorkshire area and so would love to hear from any eye care professionals in the area."
To learn more about the new roles available, visit outsideclinic.co.uk/careers