Lockdown Sales Boost For Skate Ramp Manufacturer
(L-R) SB Skate Ramp Team: Brittany Thompson, Founder Nick Shaw, Rachel Waugh, Sam Shaw
As businesses throughout the UK battle the fallout from Covid-19 lockdown, one Yorkshire company, SB Skate Ramps, has seen a sharp upturn in sales and enquiries, as customers and celebrities look for unique ways to entertain their kids during the prolonged lockdown period.
Nick Shaw founded SB Skate Ramps based in Bradford over 10 years ago after his search for a skate ramp for his young son proved hard to find. What started out as a hobby, soon turned into a small business entity with skateboarding, scooter, BMX and quad-skate enthusiasts requesting ramps of all sizes to keep their skills up to date in the comfort of their own back garden.
They have recently seen a jump in sales coming in from Europe and the UK, including orders from celebrities and Olympic champions. Rod Stewart and Take That’s Mark Owen have all placed orders. Whilst Yorkshire-based Snowboarding Cup Slopestyle Champion, Katie Ormerod, is continuing her lockdown training with the aid of a skate ramp installed at her West Yorkshire home.
The current restrictions have thrown up a few challenges for the business which has taken some navigating around to keep up with demand. The Covid-19 crisis has highlighted the need for a strong business focus, along with some creative thinking and ideas to boost sales at this difficult time.
Nick said: “The biggest issue we faced was social distancing both in the workshop and onsite with clients. We saw a sudden surge in orders in literally one month, so we had to gear up pretty quickly to fulfil orders and keep our customers happy, whilst adhering to the strict social distancing rules in force.”
“We moved to bigger premises to accommodate the upturn in sales, and our skate ramp production line was configured to ensure staff remained at a safe distance. It’s so satisfying seeing customers enjoying their time outdoors, whilst keeping fit on one of our ramps.”
“We feel lucky to be able to increase our sales at this tough time, when so many businesses are struggling. It’s certainly not been an easy ride, but I think businesses who see the opportunities and pivot to meet demand, will come out the winners”.
They have responded to the crisis by increasing their marketing spend, along with making the most of people’s ‘down time’ to target customers through social media outlets. They are also offering their customers finance options to help families who may be struggling due to the current situation.
The overseas demand for their ramps has also increased significantly, as customers seek new ways to get fit and have fun through the pandemic. The company has introduced a multi-lingual ecommerce website to cater for this growing market, along with new processes and procedures to ensure first class customer service.
SB Skate Ramps has a strong order book for the remainder of the year, and is looking to increase production and staffing levels to cope with a rise in demand throughout the coming months.