Yorkshire Times
A Voice of the North
Graham Clark
Features Writer
12:32 PM 20th March 2021

Mason Hill - All Set To Rock The North

Glaswegian rockers Mason Hill have stormed into the UK national album chart at number 19, achieving a coveted top 20 album position with their debut record Against The Wall.

The long awaited album, is also presently number 1 in the UK rock album chart. It is the first time a rock band has debuted with their album in the UK Top 20 since Greta Van Fleet in 2018 and also the first time a British rock act have debuted with their album in the UK Top 20 and #1 in the UK rock album chart since Royal Blood and Lonely The Brave back in 2014!

It is an incredible achievement for the new British rock band, starting from an almost zero sales base and during a pandemic when there has been no traditional retail, no live shows or touring opportunities.

The innovative marketing campaign run by both 7Hz Productions (ADA) and the band involved a six month fan building initiative utilising the band's social platforms, streaming performances, virtual ‘in store’ launch events, dark ad audience building and strategic media take over promotions.

Coupled with very positive press reviews, online reviews, regional radio support and four Planet Rock playlist additions, the band’s new album has connected musically with rock fans resulting in a surge of sales.

It is not only UK fans who have taken to the record, in Germany the band have seen a huge uplift in airplay where they are presently trending in the top 15 German rock airplay charts with their single D.N.A and are also top 10 in the Heavy 1 French radio chart.

Mason Hill further announced their first ever full UK headline tour last week and already some venues have sold out! The 17 date UK and Irish tour will head out in early September with support from Hollowstar and Empyre.

The Northern dates are as follows:

Wednesday 15th September - SHEFFIELD Corporation
Wednesday 22nd September - BRADFORD Nightrain
Thursday 23rd September - BLACKPOOL Waterloo Music
Saturday 25th September - MANCHESTER Rebellion