Yorkshire Times
A Voice of the North
3:44 AM 20th September 2020

New Celebrity Endorsement Campaign Promotes Lake District

Baywatch icon, David ‘The Hoff’ Hasselhoff and actress Anna Friel are just two of the celebrities throwing their weight behind Cumbria Tourism’s new campaign designed to promote more visits to the Lake District.

Other familiar faces getting behind the campaign range from TV personality and regular visitor Julia Bradbury, comedian and resident Jon Richardson, and Olympic and Great North Swim competitor Cassie Patten, as well as homegrown Cumbrian heroes including mountaineer Sir Chris Bonington and Lord Melvyn Bragg.

The initiative is part of Cumbria Tourism’s wider #theperfectplacetobe Recovery Marketing Campaign to help tourism and hospitality businesses affected by more than £1.5billion lost income following the impact of COVID-19. Following months of closure and just a few short weeks of summer trading, thousands of tourism jobs in the county are at risk, so the performance of the industry during the autumn and winter months will be all the more critical this year.

To help launch the campaign’s autumn activity and build on the momentum for staycations, Cumbria Tourism has called on an array of well-known faces across different walks of life - many of whom have strong Cumbrian connections - and invited them to show their love for this world-class destination by sharing their own personal messages.

The aim is simple: To share their favourite parts of the Lake District and to inspire people to rediscover the diverse and spacious county during the traditionally quieter months.

Locations featured alongside the messages from each celebrity include St Bees, Cartmel, the Solway Plain, Scafell Pike, Ullswater, Wastwater, Blencathra, Muncaster, Derwentwater, Kendal, Windermere, Catbells, Dodd Fell, Helvellyn and many more.

The celebrity messages will be shared with Cumbria Tourism’s social media audience of more than a quarter of a million people in the coming weeks, and each celebrity will also be asked to share them on their own channels to highlight the region as a great place to visit all-year round.