Yorkshire Times
A Voice of the North
2:47 PM 22nd November 2021

Office Technology Rebrands As Spectrum In Drive For Digital Growth

Spectrum’s head office at Bridgehead business park in East Yorkshire
Spectrum’s head office at Bridgehead business park in East Yorkshire
Office technology business IT@Spectrum has rebranded as Spectrum to support its ambitious growth plans and mission to help companies thrive in the digital-first economy.

The rebrand reflects East Yorkshire-based Spectrum’s digital-led business transformation and commitment to helping its customers achieve improved efficiency, productivity and profitability through technology.

The rebrand is a key element of Spectrum’s digital-led growth plans, with a target to more than double the size of the £10m turnover business over the next three years.

Spectrum has expanded its team to supports its growth, employing 15 new members of staff over the past year, including a Head of Digital Solutions to drive forward its digital strategy. Spectrum is also hiring a further 12 young recruits to its successful Spectrum Campus training programme as it continues to invest in new talent.

Bob Cavill
Bob Cavill
Spectrum Managing Director Rob Cavill, said: “This is an incredibly exciting time, with so many opportunities for us to grow the business.

“The rebrand is a key element of our strategy. We’ve used Spectrum as the shorthand for the business for many years anyway and the new brand removes any potential confusion as to what we are and what we do.

“Our new name also reflects that we offer customers the full spectrum of services to work smarter, reduce costs, improve business processes and productivity and, ultimately, be more profitable, through digital technology.”