Yorkshire Times
Voice of the North
2:13 PM 2nd December 2019

Online Card And Gift Retailer Ramps Up Green Investment.

Stacey Dennis
Stacey Dennis
Fast-growing online cards and gifts business Love Layla has launched a programme to drastically reduce its environmental impact.

The commitment follows recent six-figure investment in machinery and digital assets at the Pontefract-based business.

In just four years, Love Layla has grown to become a multi-million-pound operation with over a million fans on social media.

As part of its environmental commitment, company founder, Stacey Dennis has installed energy-saving LED lighting throughout the factory and warehouse and is undertaking 100% recycling of all waste materials.

A more responsible approach to production and packaging has seen plastic sleeves around cards removed and product ranges featuring glitter - which falls out of the card on opening - will be made from plastic-free materials.

Investment on site has seen state-of-the-art digital printing machinery installed in the company’s factory allowing quicker and more efficient production methods, meeting rising demand in time for Christmas, the key trading period of the year for the business.

Love Layla is gearing up for its best-ever Christmas trading period since launching just four years ago and has a new range of 178 original Christmas cards available for this year. The company has grown a new market for traditional greeting cards by appealing to younger buyers in particular. It has found a growing audience for its non-PC product range and has expanded into gifts and stationery to meet demand.

Love Layla's extensive design range attracts an international customer base as well as interest from some of the UK's largest card retailers. The brand has also established a cult following.

Stacey Dennis started the business from her kitchen table in 2015 with just £30 after being made redundant as a greeting cards designer. The company has established a franchise in Australia and is eyeing new markets around the world. Stacey and husband Jay, with whom she runs the business, have controlled the growth of the company while gradually expanding its range and products, now consisting of over 600 items, from the original 11 designs.

Ms Dennis said: "As the business has grown and become more successful, it has been important to remain environmentally friendly in all areas of our business. This year has seen rapid expansion especially with the warehouse and the equipment we’ve invested in which has allowed us to become more efficient and focussed on our environmental approach. We’re now in a strong position to maintain our green commitment and review all areas of supply. In addition to the energy-saving measures and commitment to recycling, I’m also looking at wider initiatives that we can take beyond the factory and into the local community such as sustainable tree planting.”