Yorkshire Times
Voice of the North
10:40 AM 20th March 2020

PureClarity Wins ‘AI Innovation Of The Year’ At The Digital City Awards 2020

PureClarity, a SaaS provider based in York, specialising in AI-driven ecommerce personalisation, was delighted to walk away with the ‘AI Innovation of the Year’ award at the first ever Digital City Awards last week. The awards ceremony took place on 12th March at the prestigious Albert Hall in Manchester and was part of the Digital City Festival. A festival which brings together the leaders, innovators and decision-makers who are shaping the digital industry.

PureClarity deservedly won the award with their AI ecommerce personalisation platform which helps online retailers, whether B2B or B2C, increase their revenue and customer spend through upselling and cross selling. PureClarity allows online merchants to create a personalised and highly relevant online shopping experience through the use of AI-driven product recommenders and personalised marketing campaigns, email and search results.

Dr. Paul Gibson, CEO of PureClarity (pictured 2nd left) said “After two meticulous stages of judging, against some tough competition, we were over the moon to be declared ‘AI Innovator of the Year’ 2020. It has justified all of the hard work the company has dedicated to bringing such an innovative product to market and which will continue to develop.”

The judging panel for the awards was comprised of an expert panel of industry leaders from the digital sector. This included Liam Howley –Chief Marketing Officer at Music Magpie, Becky Franks –Head of Digital Optimisation at The Co-op Bank and Nathan Milnes –Head of Business Marketing at the GC Business Growth Hub.

As well as winning one of the 27 prestigious awards granted on the evening, PureClarity also supported the event by sponsoring the Responsible Tech, Ecommerce Company of the Year and Digital Leader of the Year awards. Andre De Gaye, Strategic Partnership Manager for PureClarity (pictured centre) also successfully provided the presentation ‘The Future of eCommerce: How AI and Big Data are Transforming the way we Shop Online’ as part of the Digital City Festival itself.