Motoring and Property Editor
1:53 PM 8th January 2020
Rolls-Royce Leeds Unveil The Cullinan Black Badge Edition
Rolls-Royce Motor Cars has delivered an historic annual sales record in 2019, with 5,152 cars delivered to customers in over 50 countries around the world. This is an increase of 25% on the previous high set in 2018.
Much of this success lies with the new Cullinan, which has succeeded even the highest expectations set by the British carmaker during its first year on sale. The SUV is king and even the wealthiest car buyers are following this growing trend.
Keen to capitalise on the Cullinan’s undoubted success, Rolls-Royce has launched a special Black Badge edition, aimed fairly and squarely at a younger audience.
Increased performance and edgier styling, designed to suit an emerging generation of super-luxury buyers, are the order of the day.
JCT600 holds the Rolls-Royce franchise for the Yorkshire region and chose to unveil the Cullinan Black Badge at a glittering special event at Grantley Hall, near Ripon. This newly renovated top-class hotel was the ideal location to launch such a luxurious, bespoke vehicle.
Although primarily a customer event, I was invited to mingle with the great and the good and see the covers come off.
Head of business at Rolls-Royce Leeds, the effusive Jamie Taylor, said:
“With its 115-year heritage, Rolls-Royce has an unrivalled position in luxury automotive. The Black Badge Cullinan joins the Black Badge Dawn, Wraith and Ghost, giving customers more choice of ultra-luxury vehicles with higher performance and added touches of styling, both inside and out, to make them even more special.
“The Black Badge Rolls-Royce models are proving particularly popular with younger customers and we are already receiving huge interest in the Black Badge Cullinan.”
For many of the assembled gathering, this was the first chance to take a look at a Cullinan up close and most seemed suitably impressed. And why would they not be?
I was lucky enough to borrow a Cullinan last April for a long weekend and the sense of occasion from behind the wheel is almost unparalleled. Wafting along in opulent comfort, somehow the world seemed a better place.
The capable 4x4 system enabled a little light off-roading, one of the many advantages of a 4x4 equipped SUV.
The Rolls-Royce PR team has revealed that most of its customers own a fleet of desirable cars, which already includes something from the RR stable. For them a Cullinan is an obvious addition and this Black Badge model may just be the ticket, albeit a pricey one. If you have to ask…
To find out more about the new Black Badge Cullinan, you can ring Rolls-Royce Leeds on 0113 531 0500.