Yorkshire Times
A Voice of the North
11:10 AM 20th May 2020

Ruby Takes ‘Lean Luxury’ Concept To Stuttgart

Munich-based hotel brand and pioneer of the ‘Lean Luxury’ philosophy, Ruby Hotels, will open its first Stuttgart property in Spring 2023.

The group will combine its lean luxury concept for a hotel and co-working space under one roof, at the city’s central Gerber shopping mall.

The new hotel and ‘Ruby Works’ co-working space will be the group’s 10th project in Germany and forms part of an ambitious expansion plan to unveil a total of seventeen new properties by 2023.

The 150-room hotel and 1,700 square metre workspace, with approx. 190 workstations, will take over the top floor of the city shopping mall. A central location, within walking distance of the town hall square, combined with an attractive industrial style with high, open ceilings and exposed concrete, makes the mall an ideal urban location for Ruby in Stuttgart.

Guest rooms will range in size from cosy ‘Nest’ rooms (14-15 m²) to expansive ‘Loft’ rooms (21-23 m²), with the property also housing a stylish 24-hour bar and a library. All guest rooms will showcase Ruby Hotels’ sleep-scientist-approved formula for a peaceful night’s sleep, with full soundproofing, blackout curtains, high-quality linen and extra-long and wide custom mattresses.

It is the second time a Ruby Hotel has been integrated into a shopping mall and the first time actual retail space has been converted for this purpose. The challenging conversion work of the 8,000m² space is scheduled to start in the autumn of 2021.

“As a conversion of former retail space right in the heart of the city, the Gerber project represents a ground-breaking milestone for us. We have created completely new room types for this project, adapted to the challenging floor layouts. The excellent location, high ceilings and unusual style of the building are a perfect match for our lean luxury philosophy and the project therefore represents an attractive new addition to the Stuttgart hotel market,” commented Michael Struck, CEO and founder of Ruby Group.

Ruby will also apply its lean luxury philosophy to the Gerber project; a location in the heart of the city, top design and high-quality execution of the essentials, made affordable by consistently avoiding the use of any superfluous and non-essential items.

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