Serbian First As Hotel Brand Launches In Belgrade

Radisson RED Belgrade has opened its doors as a new upscale lifestyle hotel, marking the debut of the Radisson RED brand in Southeast Europe.

Located on Takovska Street near the House of the National Assembly in Serbia’s capital, Radisson RED Belgrade offers a unique blend of tradition and contemporary style, following a complete renovation and rebranding of the existing hotel building.

Old Town charm is said to meet contemporary comfort at the property, located in the buzzing heart of the “White City”.

The brand claims to be perfect for travellers looking for a playful twist on the conventional.

Following an extensive refurbishment and rebranding of the existing hotel building, Radisson RED Belgrade features 88 accommodation units, including three apartments.

The contemporary, yet timeless and stylish interiors are infused with strong art and design features, perfectly aligned with Radisson RED’s signature creative and bold aesthetic.

Upon arrival at the entrance of the hotel, guests will find a red “Fićo” Zastava 750 car produced in the former Yugoslavian automobile factory in Kragujevac, a creative symbol of the fusion between past and present in Radisson RED’s trademark style.

“We are immensely proud to open Radisson RED Belgrade as the brand’s first cutting-edge upscale Radisson RED property in Southeast Europe,” said Reli Slonim, President of the Management Board of Arena Hospitality Group, the operator of Radisson RED Belgrade.

“We believe (the property) will become a favourite destination among guests seeking a combination of comfort, style, bold design, and top-notch service.

"This hotel marks another key step forward in our mission to provide outstanding experiences to guests in our properties located in multiple cities and countries.”