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 | Yorkshire Times A Voice of the Free Press |
Jan Harris
Deputy Group Editor
6:00 PM 1st December 2022
lifestyle
The Coca-Cola Christmas Truck Tour Visits The North
In a magical winter wonderland setting, visitors will be able to get their festive fill of Coca-Cola Zero Sugar, as well as capturing perfect seasonal selfies in front of the iconic red truck.
The theme for this year is 'Your presence is your present'.
The sight of the Coca-Cola Truck is often said to mark the official start of Christmas and has done so ever since it first appeared in Coca-Cola’s famous ‘Holidays Are Coming’ advert over 20 years ago. The theme for this year is 'Your presence is your present'.
Coca-Cola Great Britain are going to donate the equivalent of up to 100,000 meals to needy people this Christmas. For every one who attends the truck tour a meal will be funded for someone in need.
Laura Moon, Senior Brand Manager at The Coca‑Cola Company, Great Britain, said:
“Coca‑Cola has always been synonymous with Christmas, particularly the iconic Truck Tour and Holidays Are Coming advert. This year, the magic of Christmas is needed more than ever, and we are excited to bring back our famous truck tour to fans nationwide.
“We’re also extremely pleased to continue our relationship with FareShare and for every person that visits the Truck Tour, we’ll donate the equivalent of a meal on their behalf, supporting those most in need this festive season.”
“Coca‑Cola has always been synonymous with Christmas, particularly the iconic Truck Tour and Holidays Are Coming advert. This year, the magic of Christmas is needed more than ever, and we are excited to bring back our famous truck tour to fans nationwide.
“We’re also extremely pleased to continue our relationship with FareShare and for every person that visits the Truck Tour, we’ll donate the equivalent of a meal on their behalf, supporting those most in need this festive season.”
Lindsay Boswell, CEO at FareShare said:
“We’re incredibly grateful for the support from Coca‑Cola. Their donation will help us get more good-to-eat surplus food to people across the UK most impacted by the cost of living crisis. We hope as many people visit the Coca‑Cola Truck Tour this Christmas so that we can get more food to people who need it during what are challenging times for many.”
“We’re incredibly grateful for the support from Coca‑Cola. Their donation will help us get more good-to-eat surplus food to people across the UK most impacted by the cost of living crisis. We hope as many people visit the Coca‑Cola Truck Tour this Christmas so that we can get more food to people who need it during what are challenging times for many.”
This year in 2022 Coca-Cola is working alongside the Royal National Institute of Blind People (RNIB) and NaviLens to make its packaging acessible for blind and partially sighted people.
Marc Powell, RNIB’s Accessibility Innovation Lead, said:
“It’s great to see that one of the world’s biggest brands, is championing the inclusion of accessibility as part of the conversation around how we can make the customer experience better for blind and partially sighted people.
“People with sight loss should have the same access and choice as our sighted counterparts, but currently, important information on packaging can often be in very small print, making it difficult or impossible for us to read. Technology such as NaviLens is a game changer and allows blind and partially sighted people to independently access key information on packaging.
“This pilot with Coca‑Cola, the first beverage company to launch NaviLens on packs, highlights how big brands can put accessibility at the forefront of design and packaging decisions, and be a real catalyst for change.”
“It’s great to see that one of the world’s biggest brands, is championing the inclusion of accessibility as part of the conversation around how we can make the customer experience better for blind and partially sighted people.
“People with sight loss should have the same access and choice as our sighted counterparts, but currently, important information on packaging can often be in very small print, making it difficult or impossible for us to read. Technology such as NaviLens is a game changer and allows blind and partially sighted people to independently access key information on packaging.
“This pilot with Coca‑Cola, the first beverage company to launch NaviLens on packs, highlights how big brands can put accessibility at the forefront of design and packaging decisions, and be a real catalyst for change.”
The Coca-Cola Truck Tour in 2022 is visiting lots of cities in the UK but the destinations are being revealed over the next few weeks so as not to spoil the surprise.
So far it has visited Kent, Beckton, Glasgow and London. It stops off in Manchester ASDA Eastlands Mll 4BD tomorrow (2 December) then Bristol and Bradford Morrisons BD10 8EG on 3 December. Next the truck visits Leeds - ASDA Morley on 4 December and Morrisons Kirkstall on 5 December.
On Friday 9 December the truck visits Sheffield's Meadowhall, S9 1EP.
As part of ‘The Magic of Giving’ Christmas campaign, Coca-Cola’s Truck Tour will visit White Rose Shopping Centre, Leeds on 10th December from 11:30am. This year’s ‘winter market’ setting will feature festive food huts serving up delicious seasonal tastes and an ‘elfie selfie’ picture moment.
