Yorkshire Times
Weekend Edition
1:00 AM 29th November 2021

There's A Festive Chill - What Do You Spend On Christmas Decorations?

A survey of 2,000 UK adults has found that 25% of respondents from Yorkshire will spend nothing on festive decorations this year, slightly less than East Anglia (28%) and just more than the West Midlands (23%).

With 53% suggesting they spend ‘no time at all’ planning the decorations and 66% saying they had no colour scheme, 45% admitted that one person would be responsible for decking the halls in their homes, with a further quarter considering it to be a chore.

But despite the apparent chill in the air, it’s not all bah humbug as HARIBO’s Marketing Manager, Jessica Hardcastle, explains.

She comments:
“We know that 71% of people in Yorkshire follow the same traditions that they do every year when decorating their home. What’s more, 35% fill their tree full of ornaments with sentimental value, so there is certainly more Santa Claus than Scrooge in the region.

“That’s why HARIBO is on a mission to encourage people to use #DecoratingDay as the perfect excuse to have some fun. We want to see families wearing matching pyjamas, turning up the festive tunes and sharing some sweet treats while embracing the perfectly imperfect that comes with letting the children loose with the fairy lights and tinsel.

“Whatever day you choose to deck the halls, we want families to embrace the excitement that comes with doing it together!”

The UK’s leading sweet manufacturer will use its latest Christmas Campaign #DecoratingDay to encourage families throughout the UK to decorate the house and tree together this Christmas.

HARIBO thinks the countdown to Christmas is more fun when shared. As such, the brand will post examples of the perfectly imperfect scenes from content creators and fans across its social channels in the run up to the festive occasion.

For more information, please visit @HARIBOUKI on Instagram, @OfficialHARIBO on Twitter and HARIBO UK on Facebook.