Yorkshire Times
Voice of the North
7:45 AM 23rd June 2020

Two Yorkshire Companies Make Startups 100: Annual Index Of Disruptive UK Startups

The longest running annual index of its kind, ranking the country's top 1000 fast-growth new UK businesses see two new Yorkshire entries this year.

Run by, the Startups 100 offers a showcase of new businesses which demonstrate innovation, solid financials, economic impact and the ability to scale.

Entering at number 74 Wake Skincare is a company making products solely for millennials.

Alex Mavor and Anton Burton
Alex Mavor and Anton Burton
The company was founded in 2018 by Alex Mavor and Anton Burton

The company said: "Millennials are often pilloried by older generations for drinking too much expensive coffee, eating too many avocados, and spending too much time looking at their phones.

However, there’s far less time and energy expended on examining the issues that a millennial lifestyle has on the body — all the blue light exposure can apparently cause a plethora of skin issues."

Wake Skincare has developed a range of products specifically designed to combat the side-effects of a typical millennial lifestyle.

Wake Skincare products are developed by a business near to its Yorkshire base, while it handles the online marketing, selling through Amazon, Instagram, and Facebook.

Being a millennial-focused company, Wake Skincare has a strong ethical grounding. It donates 5% of all its profits to Women’s Aid, a domestic abuse charity to help protect the most vulnerable in society.

Tech company Vet-AI that makes animal care more accessible and affordable is at number 94 on the Index.

The company was founded in 2017 by Robert Dawson, Sarah Warren and Paul Hallett and is now disrupting the £100bn veterinary market by offering an app that gives pet owners access to professional veterinary advice and treatment in just a few taps.

The Vet-AI team
The Vet-AI team
As reported by the Yorkshire Times the company consists of leading figureheads from veterinary and entrepreneurial backgrounds and its flagship brand Joii was launched in 2019, and at the heart of the Joii app is Vet-AI’s patented AI technology, which predicts a pet’s likelihood of contracting a disease based on learned information.

The app is available on Google Play and the App Store, and is already amassing an incredible 500 downloads an hour. Not only that, it’s gained the backing of pet insurance giant Animal Friends, and leading animal welfare charity the PDSA.

Having been recognised as a top six B2C start-up in Europe by TechCrunch/Google in 2019, Vet-AI’s dedication to technological innovation alongside a customer-centric approach to business is certainly gaining it traction.