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1:00 PM 28th July 2020

Widd Signs Creates Stunning Signage For Primark’s Multi-million-euro Flagship Barcelona Store

Primark's flagship Barcelona store which sits at the heart of the famous Las Ramblas boulevard. Credit: Cloud9 Photography Leeds
Primark's flagship Barcelona store which sits at the heart of the famous Las Ramblas boulevard. Credit: Cloud9 Photography Leeds
Widd Signs has completed a major project for retail giant Primark at its new multi-million-euro flagship Barcelona store, which sits at the heart of the famous Las Ramblas boulevard.

The digital and traditional signage specialist designed and installed striking illuminated exterior and interior signage, which features approximately 5,000 energy-saving LEDs, at the store over a seven-week period.

The project consisted of external Primark brand signage, as well as unique internal directional and departmental signage on each of the store’s five retail floors, reflecting a Gaudi-esque design. Over 50 different acrylic and aluminium-made signs were installed in total, comprising thousands of energy-saving LEDs and over 1km of wiring.

An example of the striking illuminated signage designed and installed at Primark's Barcelona store by Widd Signs.  Credit: Cloud9 Photography Leeds
An example of the striking illuminated signage designed and installed at Primark's Barcelona store by Widd Signs. Credit: Cloud9 Photography Leeds
Commenting on the project, Widd Signs Managing Director Gary Williams said: “We’ve created and installed traditional and digital signage in over 150 Primark stores all across the world over the last 13 years now, and we’re proud to serve as one of their trusted suppliers.

“This particular project was special in so many ways. Their flagship store on Las Ramblas will be very popular in this cultural Spanish hub, and the scale and complexity of their signage requirements allowed us to once again showcase the breadth of our industry-leading capabilities.”

It’s the latest in a trio of projects Widd Signs has undertaken for Primark in Spain this year, with signage installations also completed at the retailer’s stores in the Catalonian town of Sant Cugat del Vallès and Malaga.

In May, the Leeds-based company launched a range of bespoke hygiene solutions to help retailers to navigate the Covid-19 pandemic, including antimicrobial acrylic protection screens, floor and wall graphics and hand-sanitising stations.
An example of the striking illuminated signage designed and installed at Primark's Barcelona store by Widd Signs.  Credit: Cloud9 Photography Leeds
An example of the striking illuminated signage designed and installed at Primark's Barcelona store by Widd Signs. Credit: Cloud9 Photography Leeds