Yorkshire Entrepreneur Disrupts £1.5bn Motorsport Industry with Innovative Track Day Company

In a bold move to challenge the motorsport industry's status quo, Yorkshire-born racing driver James Merrills has successfully launched RaceCompetitions.com, making waves in the premium track day sector with an innovative approach that's already attracting attention nationwide from industry insiders.

Following a striking debut at Autosport International 2025,, where the company showcased its revolutionary pricing model, Race Competitions has emerged as a disruptive force in an industry traditionally known for its exclusivity. The Yorkshire-based company has introduced premium track day experiences at £699 - less than half the standard market rate of £2,500 - while maintaining exceptional quality and service.

"The motorsport industry has been stuck in its ways for too long," says James Merrills, Managing Director of Race Competitions:

Growing up in Yorkshire, I learned the value of both quality and accessibility. We're proving you can deliver a premium, VIP experience without the premium price tag that often keeps passionate drivers off the track.

The company's rapid growth has already caught the attention of investors, securing significant backing from industry veterans with over 130 years of combined business experience. Race Competitions operates across 10 prestigious UK circuits, including Donington Park and Brands Hatch, offering both corporate and individual experiences that combine professional racing with concierge level hospitality.

What sets Race Competitions apart is its comprehensive approach to track days:- Exclusive access to genuine race-prepared vehicles, including the popular MINI Cooper-S Race Car as well as the track-focused Radical SR3, which both come with Professional race engineer support, world class racing drivers to coach you, a personal concierge, photographer, and private pit lane facilities with catering included.

The company's innovative business model has particularly resonated with corporate clients, who benefit from bespoke packages designed for team building and client entertainment. "We're not just selling track time," Merrills explains. "We're creating experiences that transform how people think about motorsport hospitality."
Race Competitions represents a new generation of Yorkshire business success stories, combining traditional values with modern innovation. The company has already created several local jobs and plans to expand its workforce throughout 2025.

For more information about Race Competitions and their premium track day experiences, visit https://www.racecompetitions.com/