Global Brands Ltd Receives King’s Award For Enterprise

Independent supplier and distributor of alcoholic and non-alcoholic beverages, Global Brands Ltd, is one of the latest recipient of the King's Award for Enterprise: International Trade.

Awarded by His Majesty the King, upon the recommendation of the Prime Minister, the award underpins Global Brands' exceptional performance in international trade, achieving outstanding continued growth in overseas earnings for the past 3 years.

In the past year, Global Brands has made significant strides by expanding its presence into several new overseas markets. This expansion has been complemented by remarkable financial achievements, with export sales growing by approximately 105% and turnover experiencing robust growth of approximately 54% YOY.

Producing a diverse range of drinks brands for every occasion, Global Brands’ portfolio includes popular names such as VK, Hooch, and Franklin & Sons, stocked across 67 countries in Europe, Asia, the US and more.

Steve Perez

Founder and Chairman Steve Perez commented:
“We extend a special congratulations the entire international team, whose exceptional efforts with Frankin & Sons have established it as a truly global brand; with extended reach across Europe, the Middle East and the Americas. The team’s commitment to excellence and the relentless pursuit of pushing boundaries has not only set a benchmark within the industry, but also heightened our company's reputation on a global scale”.

Amidst the challenges posed by the COVID-19 pandemic and broader economic uncertainties such as Brexit, Global Brands remained resolute, ensuring the uninterrupted flow of international shipments, even experiencing a surge in export volumes.

Through investments like staff training, exploration of alternative sourcing options, and adoption of flexible pricing strategies, Global Brands has demonstrated proactive measures to mitigate risks and sustain growth. The brand’s adaptiveness was noted and ultimately proved pivotal in securing this latest award win.

Global Brands is one of 252 organisations across the country to be recognised with a King’s Award for Enterprise. The Awards programme, now in its 58th year, has helped to open new doors for businesses, in terms of securing new contracts, venturing into new markets, and further developing their enterprise.