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The Yorkshire Times Seasonal Spotlight - Katie Mallinson, Managing Director At Scriba PR
Paige Catton, Features Writer
As we prepare for the final few weeks of 2017, we grab 60 seconds with Katie Mallinson, Managing Director at Scriba PR, in this exclusive spotlight for The Yorkshire Times…


Katie Mallinson
What was your primary business objective at the start of the year?

Grow, but manageably. Yes we wanted to expand our client base, but we needed more great people to do that. We’ve therefore recruited carefully, to become a hard-working team of seven, and we’ve doubled the number of clients we support in that time.

Looking back on 2017, what have been the 3 biggest highlights for Scriba?

We reached our goal of making the most of our demolition knowledge by attracting the national firm RVA Group.

Securing our new self-contained office space in a converted loft at Heritage Exchange, as it has allowed us to expand the team, and will facilitate our further growth in the near future.

Finally, scooping up ‘start-up of the year’ at this year’s Forward Ladies Awards for Yorkshire, North East and Scotland – the competition was tough, so it was a huge shock to win!

What has been the most difficult challenge for your business?

More often than not we’re recommended to an organisation via word of mouth. This means we have our foot in the door from day one, which is great, but there are often other decision makers to convince too.

Here is where the key difficulty lies – so many people still have vast misconceptions about what PR is and the impact it can have on a company’s bottom line.

Once we can explain this, people are often sold. But they have to be open minded to even have the conversation, particularly because we’re usually talking to highly technical organisations that think they won’t be truly understood by an external partner!

Name another Yorkshire firm that you think has had a great year…

Tarte & Berry – an artisan bakery based in Pudsey. They’re a young business like ours but the two sisters who founded the company are real grafters and the brand is really coming to life.

And one to watch in 2018?

Huddersfield-based maintenance at height expert Access North Structures. Significant growth is surely on the cards for them in 2018 and their projects are so cool – who else can say they go to work, via a rope, up a roller coaster, for example?

What’s Scriba’s key goal for next year?

Aside from our ongoing growth plans, we’d like to ‘go back to our roots’ and support an industry scheme in the waste and recycling sector, whether that is an awards or charity initiative, for instance. This was the first industry that Scriba carved a reputation in when the company was founded in 2013, so now it’s time to give something back.

Anything you will do differently?

Not be so polite when continually being let down by a supplier. We’re so big on relationships that we always try to see the good in people, but not everyone shares the same values and giving people the benefit of the doubt too many times can be very costly, not to mention a mental drain!

How do you think the regional business climate will fare?

I think Yorkshire has a robust business community where, generally, people look out for each other. We’ve passed a vast amount of work to other regional companies who we respect – not because we’ve been forced to as part of some rigid networking group, but because we know and trust that these organisations can do great things for our client. I’d like to see more businesses adopt this mentality and approach next year.

Challenges such as the economy, rates, taxes and the hunt for talent worry us no doubt as much as the next organisation. But as long as you don’t operate with your head buried in the sand, I don’t think there’s any reason why 2018 can’t be huge.

How will your team be celebrating Christmas before the break?

Officially, we’ve got a team day out booked in early December which involves delicious food and drinks in Leeds, plus lots of pampering. But, because we’re such big foodies it probably won’t take much persuasion to nip out for a couple of other Christmas lunches and after work treats too (in fact, come to think of it, I know of at least one more feast in the diary on the day we close the doors for 2017!)

Describe Christmas at your house, in three words

Potentially in labour!

Want to feature in The Yorkshire Times’ seasonal spotlight? Send your answers to these 10 questions to editor@yorkshiretimes.co.uk but act fast – it’s first come first served as the weeks tick by to Christmas!

The Yorkshire Times Seasonal Spotlight - Katie Mallinson, Managing Director At Scriba PR, 7th December 2017, 16:09 PM