Blackpool’s Pleasure Beach Resort has announced it will begin its season early for the second year in a row – as part of a resort-wide commitment to extending the Blackpool season.

The theme park will open Nickelodeon Land throughout February half term (Saturday, February 14, until Sunday, February 22), and at £25.00 when booked online, tickets cost much less than a standard eTicket.

But it’s the return of the ‘Adventure Package’ that is expected to be the biggest hit with families: for £40.00 per person, it includes a Nickelodeon Land eTicket, entry to Ripley’s Believe It or Not!, a round of Adventure Golf and a skating session at Pleasure Beach Resort Arena with free skate hire.

Families can choose any day of the half-term period to carry out each of the four activities, and they don’t need to be redeemed the same day, making it easier to keep children occupied over the school break.

Pleasure Beach Resort’s extended season was trialled in 2025 as part of a wider bid to attract visitors to Blackpool all year round and was considered a success.

CEO of Pleasure Beach Resort Amanda Thompson OBE said: “Last year was the first time in over ten years that we opened for February half term and it exceeded our expectations.

“As a resort, it’s important we come together and remind people that Blackpool really is open for business all year round. The Illuminations have only just been switched off, and we’re already gearing up for what’s next, with February half term a key trading period for the town.

“Families are always looking for cost-friendly activities at this time of year, and where better to make memories than here in Blackpool? The ‘Adventure Package’ takes the stress out of planning activities over the school break, too.”

Nickelodeon Land has 12 themed rides, including Avatar Airbender, Krusty Krab Order Up, Dora’s World Voyage, and two wooden rollercoasters.

There will also be the chance to meet and take photos with family favourites, such as the PAW Patrol Pups, Skye, Marshall, and Chase, and the gang from SpongeBob SquarePants.

In addition to Nickelodeon Land, February half term guests can ride Wallace & Gromit’s Thrill-O-Matic, which was updated last summer to incorporate characters from the newest film, Vengeance Most Fowl.

Pleasure Beach will open in full from Saturday, March 7, and eTickets are available for a discounted ‘March Weekends’ until March 29.

Standard eTickets, Nickelodeon Land eTickets, and the Adventure Package can be booked online now at www.pleasurebeachresort.com