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2:34 PM 10th March 2023
lifestyle

Eurovision Fans Face Paying At Least 82% More For Their Liverpool Stay

 
New research shows that fans attending the Eurovision Song Contest in Liverpool will find their accommodation is at least 82% more expensive than normal, due to demand.

Despite Liverpool being one of the cheaper cities to visit in spring - proving less expensive than Manchester yet pricier than Glasgow - prices skyrocket to meet the increased demand for cheap accommodation - meaning fans will be subjected to significantly higher rates.

When the host city for this year’s highly-anticipated Eurovision Song Contest was first announced in October, hotels cancelled bookings and hiked up their prices in anticipation.

Some accommodation was advertised for a staggering £5k a night, as Liverpool’s M&S Bank Arena is set to host three live Eurovision events, including the four-hour grand final this May.

Prices stabilised after the initial rush in booking, AirDNA reveals, with the upcoming Easter break providing a strong basis for establishing how local accommodation prices have fluctuated since - with recent bookings showing that prices are at least 82% higher during peak periods.

As many fans will have held off on booking accommodation until they ordered tickets - which sold out in 36 minutes - they’ll be hit with even higher prices to secure their stay.

In fact, Google searches for Liverpool hotels jumped up 136% in the hour after tickets went on sale, whilst ‘cheap Liverpool hotel’ increased 300%, and ‘Liverpool Airbnb’ rose by 137%.

According to AirDNA - based on bookings made prior to the start of March - the average Liverpool Airbnb is charging 28% more than last year for a night’s stay during the Easter break, with prices increasing from £108 a night to a whopping £138 due to increased demand.

Liverpool sees the highest price hike during peak periods than any other UK city - including London - year-on-year, even without major events like Eurovision impacting demand.

This means that a Liverpool weekend stay will set visitors back by £753 towards the end of March, as opposed to the £414 that they’d pay at other off-peak times of year.

However, this 82% is the minimum increase that Eurovision attendees will pay, as the majority of Airbnb hosts are expected to charge additional premiums and up their rates to capitalise on the event’s popularity - with only 6,000 tickets available across the live shows.

And whilst some might stay in a nearby city to avoid Liverpool’s extortionate accommodation costs - such as Manchester, Stoke-on-Trent or Bradford - they’ll still be subject to higher fees, as the average UK accommodation increases by 42% at peak periods.

For those who are happy to commute to the M&S Bank Arena on the day, the best city to stop in is Stoke-in-Trent, with peak Airbnb prices standing at around £129 a night. Meanwhile, a Manchester stay will set you back £189 a night when peak rates are applied.

With Eurovision tickets averaging £270 for the final, the average fan will pay at least £1,023 for their Liverpool weekend accommodation and event attendance, on top of train fare.

Speaking on the findings, Online.Casino said:
“The Eurovision Song Contest is arguably one of the biggest live events hosted in the UK this year, so it’s no surprise that the majority of Airbnb hosts and hotels are looking to capitalise on the country’s excitement.

“However, many fans will inevitably find themselves spending significantly more than they expected to attend the event - particularly as most people will have been too preoccupied with securing the incredibly limited tickets, and not yet considered where they’ll stay.

“With the event just two months away, it’ll be interesting to see how many people manage to get reasonable accommodation in time - and, unfortunately, how many will see their bookings cancelled in favour of higher fees.”


The findings, pulled together by Online.Casino, are based on data provided directly by rental analysts AirDNA, which revealed that the average Liverpool Airbnb price jumps from £138 a night to £251 a night during peak periods - including the upcoming Easter break.