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P.ublished 8th April 2026
business

Football Club Scores A Winner With Show Homes Opening At Lincolnshire Development

L-R: Beal Sales Executive Eden Kennedy, Immingham Town FC Vice-Captain Alfie Davy and First Team Manager Jon Davy, and Beal Senior Sales Executive Laura Proctor.
L-R: Beal Sales Executive Eden Kennedy, Immingham Town FC Vice-Captain Alfie Davy and First Team Manager Jon Davy, and Beal Senior Sales Executive Laura Proctor.
A local football club has teamed up with award-winning Beal Homes to launch show homes at a £105m development in Lincolnshire.

Immingham Town FC First Team Manager Jon Davy and Vice-Captain Alfie Davy performed the opening of the two new show homes at Beal’s Highfields development in Immingham, North East Lincolnshire.

It marks a key milestone for the development, which is bringing 525 new homes to the growing town.

The Immingham Town FC representatives had the honour of opening the show homes after being named as the winners of a Beal “Community Chest” initiative.
The scheme sees worthy local causes nominated to be in with a chance of winning £1,000 in sponsorship from Beal, with people invited to vote for who they want to win the funding by liking and commenting on Beal social media posts.

As well as winning the £1,000 donation, representatives from Immingham Town FC were invited to kick off an open day, which saw invited guests, including buyers who have already reserved at Highfields, given the first opportunity to explore the show homes.

Beal Homes has opened two new show homes at its Highfields development in Immingham, North East Lincolnshire
Beal Homes has opened two new show homes at its Highfields development in Immingham, North East Lincolnshire
The show homes are a two-bedroom Cropton house type and a four-bedroom Harome, with both designs showcased for the first time by Beal.

Highfields is located off Stallingborough Road, just a short walk from the centre of Immingham. Homes currently available at Highfields range from the two-bedroom Farndale, priced at £165,000, to the four-bedroom Thorndale at £333,000.

Harriet Walker, Field Sales Manager of East Yorkshire-based Beal, said: “We’re really pleased to open our new show homes and it was a pleasure to have Immingham Town FC join us for the occasion.

“Highfields is a major, long-term investment in Immingham, and we’re keen to play an active role in the local community as the development grows, so it was great that the town’s football club could do the honours for the show homes opening.

“Since launching Highfields last summer we’ve seen strong sales and high levels of interest. We expect that to intensify now that the show homes are open and house hunters can truly experience the exceptional quality and choice we offer.”

L-R: Trainee Sales Executive Dylan McKenzie, Sales Executives Celia Budding and Eden Kennedy, and Senior Sales Executive Laura Proctor.
L-R: Trainee Sales Executive Dylan McKenzie, Sales Executives Celia Budding and Eden Kennedy, and Senior Sales Executive Laura Proctor.
First Team Manager Jon Davy said the funding was a big boost for Immingham Town FC.

He said: “We’re absolutely delighted and incredibly grateful to have been awarded the Community Chest.

“The funding will make a real difference, helping us to continue developing our facilities and providing a better environment for players, supporters and visiting teams. In particular, we’re looking to invest in improvements that enhance the matchday experience and support the growth of grassroots football at the club.

“Being invited to open the new show homes was a real honour. It’s fantastic to be part of such a positive development in the area and we’re proud to represent the community on this occasion.”