Despite the ongoing cost of living squeeze, Brits are expected to spend a record £94 billion this festive season.

The Christmas splurge is almost 3% more than last year but according to a leading consumer expert this is probably more to do with rising prices than people feeling generous.

Our consumer columnist, Jane Hawkes, who runs the consumer advice website www.ladyjaney.co.uk, says people could be shelling out more despite buying less as they try to balance the household budget.


With careful planning and a few tried-and-tested methods to avoid impulse purchases, families can save money this Christmas.

The average person is expected to spend just under £1500 this Christmas season, ranging from stocking fillers to Christmas food and trips out.

Only a minority of households are planning on spending more this festive season, with most saying they will try to keep to the same budget as previous years and some even planning to cut the costs.

Whether you’re actively looking to find a way to save money or would just welcome some advice on how you could save without cutting into the celebrations, there are some golden rules which can save you money and still have a wonderful holiday.

From avoiding unnecessary purchases by making use of what you have, but have forgotten about, to a Christmas present on a budget challenge, there’s plenty we can all do to have fun without breaking the bank.

And with the focus on spending it is also a good time to work out if there are any ways you can cut down on your regular outgoings and put the money towards a Christmas treat.”

Here are my top ten tips to save money this Christmas.

The 24-hour rule: put it down and walk away

If you see something you feel you absolutely ‘must buy’ leave it in your online basket or walk away from the shop. Give yourself 24 hours to think about it. You might discover that the must-have Christmas jumper, novelty gadget or festive cushion wasn't quite so essential after all.


The cupboard-bottom challenge

Before buying more food, investigate the back of your cupboards, larder and the bottom of your freezer. You might find enough ingredients for several meals, saving money and making space for the Christmas goodies particularly when it comes to those once-a-year purchases like currants and cherry brandy!


The £5 present challenge

Challenge your family or friends to find the most thoughtful gift for £5 or less. It turns present buying into a competition rather than a spending spree – and who doesn’t love a challenge!

Have a Christmas present amnesty

We've all got things lurking in cupboards that were bought with good intentions but never used. An unopened board game, unused gift set or book could make the perfect present for someone else. Just make sure it's in excellent condition and suitable for the recipient and obviously don't re-gift something back to the person who gave it to you.

Do a festive subscription audit

How many streaming services, apps or subscriptions are you paying for? Could you pause one for a month or two, or cancel something you rarely use? Even small monthly payments can add up to a useful Christmas shopping pot.

The Christmas party outfit remix

Resist buying a new outfit for every festive event. Dig out something you already own and give it a new look with different accessories, shoes or a scarf. There are only so many sequinned dresses you need so give that outfit another go and get the ‘cost per wear’ down.

Turn gift wrapping into a recycling mission

Save gift bags, ribbons and boxes from presents you receive throughout the year and reuse them for your own gifts. If you’re more creative, use brown paper, old maps or leftover wrapping paper for that unique look. Just remember to remove any old gift tags before passing them on!


Ban the words “It's only a few pounds”

A £3 stocking filler here, a £4 festive mug there and a £6 novelty gift can soon add up. Before buying another little extra, ask yourself whether you'd still buy it if you had to pay for everything in cash there and then.

Start a Christmas price confession group

Get friends or family to share what they've paid for popular gifts, food and decorations. You might discover that someone has found the same item for considerably less elsewhere.

Avoid the ‘free delivery’ trap

Don't spend another £15 just to qualify for free delivery on a £3 item you didn't need. Paying a small delivery fee may actually cost you less.