Introducing Lammy: Children’s Video Series Launched By Husband And Wife Team

Entrepreneurial couple, Matthew and Claudia Hurst, have launched a brand-new animated children’s series on YouTube, best known as LAMMY.

Set to revolutionise the animation industry, LAMMY is a fun and exciting children’s video series designed to educate children, under the age of four, through the magical world of song and story-telling.

Matthew is a serial entrepreneur, who began his journey at the age of 16 in his hometown of Skipton, North Yorkshire, and has since gone on to work across many sectors such as sport and hospitality, including his family legacy of Fish and Chips best known as the iconic Mother Hubbard brand.

In 2018, Matthew met Claudia and after marrying, the pair decided to move to Portugal for a fresh start and a new adventure. With Claudia’s university degree in Marketing and a wealth of experience, Claudia and Matthew teamed up and began exploring different business endeavours as a couple which led them in many directions with businesses in the event space, fitness and wellness industry and hospitality, before deciding to create and launch their latest venture LAMMY.

After exploring the animation market for ways to entertain Rocco, their research showed that a lot of content out there involved remakes of original nursery rhymes with not a lot diversity and a lacking of educational messages. In 2022, Matthew and Claudia decided to explore this gap in the market and created the character Lammy Lamb.

The series officially launched in September this year with its very own YouTube channel, with an educational quiz app shortly to follow. Each episode follows the journey of Lammy and his two friends, Pup Pup and Bobsie, as they explore, play and learn on their journey of growing up.

Speaking on the launch of LAMMY, Founder and Creator, Matthew Hurst said:
“Entertaining your children can definitely be hard and stressful, yet it’s such a fulfilling and wonderful experience to watch them grow and develop. As a parent there’s only so much we can give a child without that little extra help which is why we designed LAMMY, a way to educate children through the magical world of storytelling. Lammy lamb and his best pals are here to put a smile on our children’s faces through song and dance, while teaching them something new every day.”

Also commenting on the launch, Co-Founder Claudia Hurst added:

“We are super excited about the launch of Lammy! After living in Portugal and having Rocco in 2021, Matthew and I relied heavily on a number of children’s series to keep him entertained as we didn’t have any family around to help out. We soon spotted that a lot of the market was dominated with the same content and that were remakes of original nursey rhymes, so we took matters into our own hands. LAMMY is a fresh take on animation, with original content and songs that children are guaranteed to love.”