Jewellery company KOUREE has signed a product placement deal with Hot Flash, a new British comedy celebrating midlife women.

Hot Flash tells the story of an accidental entrepreneur who triumphs despite imposter syndrome, brutal menopause symptoms, and the challenges of being a forty-plus single mum. Its cast includes The Syndicate’s Gaynor Faye, Amandaland’s Samuel Anderson, and Coronation Street’s James Atherton.

KOUREE is a UK-based demi-fine jewellery brand founded in 2025. The company creates meaningful, collectible jewellery designed to celebrate moments, milestones and personal growth. It serves a global audience through its direct-to-consumer platform and its online community, KOUREE World. The brand has been worn by celebrities such as Tess Daly and Lisa Snowdon (who also has a cameo in Hot Flash), and featured in Marie Claire and Glamour, amongst others.

Founder Blue Wilson, who is based in Manchester, said: “I created KOUREE because I wanted a simple, stylish way to remind myself to fall in love with life, over and over again. Now, women buy our jewellery because they don’t need to wait for perfection to feel special. Menopause can really shake women’s confidence, so being able to use Hot Flash to spread a message of self-love is hugely exciting!”

The film’s writer and producer Jan Birley, said: “We’re proud to work with brands and businesses who are as passionate as we are about helping midlife women feel seen, supported and celebrated. KOUREE is female-founded and independently owned, so it fits our ethos perfectly. Our product placements are highly relevant and sensitively done, and if including KOUREE’s beautiful pieces throughout the film helps them build their brand and reminds women who’re struggling that their needs matter too, that’s a massive win.”

Hot Flash is being released late 2026/early 2027.

You can follow Hot Flash and KOUREE on Instagram.