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P.ublished 17th May 2025
business

Market Analysis: ITV, MNTN And Take-Two Interactive & Burberry

ITV: Challenges from Writers' Strike and Fewer US Streaming Projects;Potential Studio Sale Could Refocus Strategy on Streaming; Take-Two Interactive: In-game monetization and episodic content couldbroaden revenue beyond one-off releases after GTA VI delay; MNTN IPO: Clear optimism around growth trajectory, but risks remainas streaming giants build their own advertising platforms. Burberry: Refocus on heritage staples over fashion trends reinforces brand identity; potential departure of Daniel Lee could cause short-term instability

In the media space, Albie Amankona, Analyst at Third Bridge made a series of remarks regarding ITV, informed by insights from industry experts:

"ITV Studios has been hit by industry challenges like the writers’ strike and a drop in big-budget projects from U.S. streaming platforms. Many buyers are now more cautious, choosing familiar, proven shows instead of taking risks on new ideas.

"There’s talk of ITV Studios being sold to a private equity firm or another production group. If that happens, it could help ITV focus more on streaming, while also cutting costs by removing duplicate teams and systems.

"Even with these challenges, ITV Studios is still one of the strongest content producers in Europe. Global hits like The Voice and Love Island showcase its strength, while spin-offs such as Love Island: All Stars and Love Island Games highlight its savvy in extracting value from IP."

In the gaming space, William McGonigle, Analyst at Third Bridge made a series of remarks regarding Take-Two Interactive.

"Take-Two's growth outlook remains closely tied to its flagship title, GTA VI, which was officially delayed last week to May 2026. The delay highlights the delicate balance the company faces as it pushes for exceptional quality while managing investor expectations around timelines.

"While everyone’s watching for GTA VI, the real story may be that Take-Two is working to broaden its revenue base beyond one-off releases. This includes ramping up in-game monetization and experimenting with episodic content models, drawing on its experience with GTA Online and insights from Red Dead Redemption 2. These moves are aimed at driving longer-term engagement and smoother revenue streams.

"Looking at the broader context, Take-Two's strategy is shaped by trends like the growing influence of user-generated content (as seen in their FiveM acquisition) and the need to protect valuable IP. The rise of indie games and the long-term engagement focus of titles like Fortnite and Roblox also present both opportunities and challenges. Take-Two's ability to effectively manage these factors, capitalize on its strong IPs, and avoid missteps in execution will be crucial for its continued success.


After interviewing a number of executives, John Conca, Senior Analyst at Third Bridge made a series of remarks regarding MNTN:

"As ad dollars continue to shift from traditional TV to connected TV (CTV), our experts say one of the key bottlenecks preventing even faster growth is the limitations of current ad-tech infrastructure. MNTN’s IPO gives investors an opportunity to back a company aiming to bridge that gap and make CTV advertising more accessible to a broader base of advertisers.

"There’s clear optimism around MNTN’s growth trajectory—our experts point to a 40% revenue increase last quarter as a strong signal. However, they also highlight meaningful risks. Streaming giants like Netflix and Amazon are investing in their own advertising platforms and could restrict third-party inventory access.

"Additionally, MNTN’s current focus on SMBs and first-time TV advertisers could limit its ability to move upmarket—especially since it doesn’t own any ad inventory. That said, our specialist believes MNTN could capture $1–2 billion in CTV ad spend if growth continues and access to inventory doesn’t become a long-term constraint"

In the luxury space, Yanmei Tang, Analyst at Third Bridge comments on Burberry:

Burberry is refocusing on heritage staples like its iconic trench and checked coats, moving away from short-lived fashion trends. This reinforces its brand identity, appeals to loyal and traditional customers, and may help cushion against downturns in the luxury market.

However, challenges remain. Our experts note that in categories like leather goods and footwear, Burberry struggles to compete with more established luxury players such as Louis Vuitton and Hermès.

Burberry’s signature trench coat, while an undisputed icon, poses a business challenge. As a lifetime product, it naturally limits the frequency of repeat purchases—unlike trend-driven items that bring customers back season after season.

Adding another layer of complexity is Chief Creative Officer Daniel Lee. Industry watchers suggest that while Lee is known for his sharp luxury aesthetic, he has yet to fully align his creative vision with Burberry’s heritage DNA. There’s ongoing speculation about the impact his potential departure could have—some believe it could cause short-term instability, though Burberry’s strength in traditional products may help absorb such shocks.


Third Bridge is a global primary research firm that interviews more than 6,000 internationally recognised industry experts and business leaders a year to compile 360-degree market intelligence for institutional investors. www.thirdbridge.com