Yorkshire Times
Weekend Edition
10:03 PM 5th January 2021

Rotherham Label Company Tags Itself For Future Growth

Hine Labels, based in Rotherham, has bounced back stronger from the impact of Covid-19 lockdown, after it took the opportunity to refocus and develop its people through training part funded by Sheffield City Region Growth Hub’s Skills Bank.

Hine, known as the Label Experts, saw business reduce significantly back in March, but it managed to stay open as much of its work was in the food industry, although a number of employees had to be temporarily furloughed.

The company had secured a productivity grant of £100k in 2019 to extend its workspace by double the size as it had outgrown its premises and capacity issues were preventing further business expansion. Hine Labels also invested in Lean Training to help the company to increase productivity.

Anita Hine, Managing Director of Hine Labels, explained: “Work dropped off drastically in March but the furlough scheme proved to be a lifeline for our employees – many of whom have been with us for several years. We kept a core team working and focused on meeting customer needs and maintaining our high standards of service and delivery. We received large orders for hand sanitising labels, which essentially kept our cashflow going at this difficult time.”

Hine Labels has also created several new roles in recent months, including Digital Finishing and Despatch Supervisors, a Quality Manager and a Health & Safety Manager. Another major impact of the training is that Hine Labels has been able to reduce waste, which should also have a beneficial impact on its bottom line.

Anita added: “I’m delighted to report that we have come out of the pandemic as a much stronger business. We have been able to bring our employees back from furlough and have moved into the new extension. Our workflow is now organised in a more efficient way and the new extension means we can become a BRC High Hygiene factory, so could produce our new flexible packaging range.”

Over the last few months, Hine Labels has embarked on Lean Training with Lee Marlow of Astrum Business Transformation Ltd, which was fully funded through Skills Bank.

Rachel Fletcher, Sheffield City Region Growth Hub Business Advisor, said: “Hine Labels is a very forward-thinking business that recognised the need for change and has embraced this fully. The company is reaping the benefits of its larger facility and the Skills Bank training has meant a whole shift in culture and focus which will set them up for more growth. We are very excited to see what the future holds for Hine Labels.”

Anita added: “We are extremely grateful for the support we have received from the Growth Hub Business Advisors and the Skills Advisors, in particular Rachel Fletcher and Julie Mather. We expect to see significant growth in the next 12 months and hopefully this will mean we can create more employment opportunities.

“We are projecting a significant increase in turnover for the coming year and feel sufficiently confident to invest a further half a million pounds in new equipment due to arrive early in the New Year.”

To help businesses during the Coronavirus pandemic, the Skills Bank team have set up two new strands of its programme for those companies working through the crisis, or businesses directly helping with the government’s Covid-19 strategy. To find out more, visit: